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By James Brown
Start-up businesses suffer the dilemma of getting the word out to the community and to the world that they have a business that could suffice the need of consumers and business to business needs. A third party advertising or marketing business service would be the easiest way to cover that headache but be wary since this is not cheap and some may cost you an arm and a leg just to get a simple marketing roll out.
A business marketing budget should be allotted during the conceptualization of the business plan. One must realize that the growth of the business is relative to the business’ marketing activities. Today there are many ways to advertise and do business marketing at less its cost that can give a relative impact to your business.
Joining Clubs or Attending Functions
Joining the local boys club or having friends bring you to activities that would expand your network of friends can give that business a boost. Just be sure to bring a business card that contains all your contact numbers and a short description of what business you are into.
Flyers, Posters and Inserts
As one of the pioneering practices in marketing, print ads are still the priority in business marketing activities. Since it is easy and cheap to execute, many big and small business still bank on the information it disseminates to the hundreds of readers it affects. Flyers can be handed down on high foot traffic areas such as mall entrances, bus terminals, ferry terminals, universities, etc. Posters can be posted also at high traffic areas or areas that would make people stop and wait for something, like bus stops, restaurants, bars and pubs, doctor’s clinics, etc. Just make sure that you ask permission from the owner of the building or the premises where you would be handing out flyers.
This activity can be done even on the pre opening stages of your business. Compose your words well and give out a print ad campaign that builds the anticipation of the consumers, this can be a big buzz around town making your opening day “a must come and see” event of the city.
Mobile Advertising
Since the cost of static and electronic billboards are expensive and may not be close to the budget of a local start-up company, it would be wise to think of other ways that could imply the same impact. The dawn of the digital printing technology has made billboards and banners more cost efficient and easy to create. Going into mobile advertising locally can be cheap and easy to roll out to. It would be wise to ask your friends and colleagues and even local transportation companies if it would be okay for them if a banner or a poster be attached on their cars or trucks to promote your business. It would be wise to use a vinyl sticker poster to protect the paint of the car when it’s time to take the posters off. This may be a little bit expensive than that of handing out flyers but the impact for this activity can be rewarding since readers and viewers can be caught in a time when they are not expecting any advertising specially when they are stuck in traffic or awaiting their turn to cross the street.
About the Author: James Brown writes about
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